Simon Alexander-Adams is a multimedia artist and designer specializing in real-time generative art, interactive installations and audiovisual performances. He is perhaps best known for his daily generative art sketching practice of over six years under the name Polyhop. He is inspired by the emergent patterns found in nature and frequently uses complex systems to simulate natural phenomena in the pursuit of organic textures and surprising interactions. He also draws on a love of fractals and geometry, science fiction and glitch art (the aesthetics of failure.)
Simon’s art has been presented at international festivals, including Coachella, Electric Forest, the Ann Arbor Film Festival, and the 2020 Bi-City Biennale of Urbanism/Architecture Shenzhen. As part of the ARTECHOUSE Studio team, he’s created work in collaboration with NASA, the Society for Neuroscience, HARPA (Reykjavik, Iceland), and the Nobel Prize Museum (Stockholm, Sweden.)